Onitsuka Tiger

ArtCenter Student Gallery
Identity Design
Rebranding

Programs:

Illustrator, After Effects,
Premiere Pro

Description

Onitsuka Tiger is a Japanese shoe brand primarily known for its fashionable footwear. My goal for this rebrand is to make the brand accessible to a wide range of customers, empowering them to embrace both style and timelessness.

Logo

I developed the logo by incorporating the original form found in their shoes while also integrating the letter 'T' to represent Tiger.

Tagline

With the goal of this rebranding, I aim to blend classic and trendy designs, reflected in the chosen tagline: "Classic."

Identity Poster Series

Content Poster Sereis

Spacial

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