Zyrtec
Styleframes
Motion
Programs:
Motion
Programs:
Procreate, Photoshop
Description
Zyrtec is an antihistamine medication commonly used to relieve symptoms of allergies, such as sneezing, itching, and a runny nose.
Zyrtec is an antihistamine medication commonly used to relieve symptoms of allergies, such as sneezing, itching, and a runny nose.
The sequence begins with the main character applying makeup to prepare for a date, only to discover her crush in the same car. The second frame depicts the allergy symptoms triggered by a flower. Finally, in the last frame, despite being covered in her saliva, her crush still recommends Zyrtec.
The goal of this style frame was to inject humor into Zyrtec, which is often perceived as a boring and somewhat intimidating medicine.
Sequence
Process
My process begins with researching the brand, followed by diving into mind mapping. I then collect references featuring subtle lighting, vibrant colors, and distinctive line work. During the composition of each frame, I took a lot of photo of my friends and select the one that works best. Throughout the process, I use Procreate to draw over the chosen photo and explore various color in the photoshop.
Full Sequence