Publication
This book project interprets Chapter 9 of The Poetics of Space through typography and spatial sequencing. Text and scientific imagery are used to explore invisible boundaries and the constant movement between inside and outside.
Web Design
This project explores ordinariness as the quiet structures that shape everyday life.
Using familiar digital interfaces and habitual gestures like scrolling, it looks at how repetition, neutrality, and simplicity influence how we see and interact with the world.
Rather than standing out, the project blends into the ordinary—revealing what we usually overlook.
Using familiar digital interfaces and habitual gestures like scrolling, it looks at how repetition, neutrality, and simplicity influence how we see and interact with the world.
Rather than standing out, the project blends into the ordinary—revealing what we usually overlook.
Posters
We see the sky every day, yet it is never the same; its colors shift throughout the day and across seasons, while clouds, rain, snow, the sun, and the moon appear as regular or special guests.
3D Animation/ Collaboration
Stepping into Dylan’s Candy Bar feels like entering a vibrant, playful wonderland, evoking cherished memories of childhood.
Style Frame/ Storytelling
Designing a style frame for Zyrtec, the allergy medicine, to demonstrate its ability to relieve allergy symptoms in a humorous manner.
Publication
This book design project focuses on the innovative work of Japanese fashion designers, exploring their unique fashion languages through elements such as shape, texture, color, structure, and cultural influences.
Pulling Your Leg︎︎︎
Publication
This project is a collection of Korean idioms with illustrative scenes showcase the distinctive ideas behind each expression.
Posture︎︎︎
Type
This font is an all-capital typeface inspired by the natural postures of the human body. Specifically, I focused on relaxed and resting positions, as I often find myself sitting or stretching in these poses during long hours of work.
Web Design
As an owner of over fifty tank tops, I projected an idea of sharing one of my fashion item with others. This website aims to open private insights on sleeveless tops, offering styling tips for enthusiasts and guidance for those unsure of how to coordinate them for various occasions.
UX/UI Design
I started with the idea of a self-portrait to express “myself within my phone.” In today’s world, our phones often reflect who we are, guiding us through daily life. I aimed to create a tool that allows users to represent their digital selves clearly and concisely through simple charts, which they can share with others.
Poster Design
This project is a private map of my favorite places in California that I frequented during my college years.
Brand Identity
In this redesign project, I aimed to visually emphasize the California Science Center's unique activities and identity by revamping its logo, website, promotional posters, and street advertisements.
Brand Identity
Onitsuka Tiger is a Japanese shoe brand primarily known for its fashionable footwear. My goal for this rebrand is to make the brand accessible to a wide range of customers, empowering them to embrace both style and timelessness.