California Science Center

Identity Design
Rebranding

Programs:

Illustrator, After Effects,
Premiere Pro

Description

My approach was inspired by the Nobel Prize identity redesign executed by Stockholm Design Lab in 2018, which I regarded as a highly effective visual solution.

For the logo, I crafted an abstract representation using the initials C, S, and C, transforming them into a bold, block-like form that conveys creativity and possibility. This design choice reflects the center’s commitment to offering engaging exhibitions, educational programs, and immersive experiences for visitors of all ages. The overall redesign seeks to capture the essence of the California Science Center, inviting the public to explore the wonders of science and innovation in an engaging and visually captivating manner.

Logo

I developed the logo based on the shape of graphic elements with rounded square corners.

Tagline

Identity Poster Series

Content Poster Sereis

Spacial

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